---
title: "PolarPuffin and other review tools"
description: "What each hotel review tool publishes about its price and features, with its source, as of 9 October 2026."
url: https://polarpuffin.com/en/compare
lang: en
alternate: https://polarpuffin.com/comparativa
updated: 2026-10-11
publisher: POLARGATE S.L. (CIF B24895005)
---

Compare

# PolarPuffin and other review tools

Several tools read a hotel's reviews. This is what each one publishes on its website as of 9 October 2026.

Last updated: 11 October 2026

| Tool | Published entry price | Notes from its public page |
| --- | --- | --- |
| PolarPuffin | $79 per hotel a month, excluding VAT, no minimum term | Plans at $79 and $149 per hotel a month, 20% less billed yearly. 30-day trial, no card. Google, TripAdvisor and Booking. Up to five changes a week with their reviews, alerts and every change measured at 4 and 8 weeks; draft replies with Hotel Pro. |
| TrustYou CXP [source](https://www.trustyou.com/pricing/cxp/) | €75 per hotel a month, billed annually | Lite €75, Essential €130 and Professional €180 per hotel a month. Review inbox, sentiment analysis, competitor benchmarking and surveys. Unlimited AI replies on Professional. |
| MARA [source](https://www.mara-solutions.com/) | From €70 per hotel a month | Lite €70 to €100, Core €130 to €160 and Intelligence €210 to €290 per hotel a month, with 150 or 500 replies included and €0.30 per extra reply. AI replies in the guest's language, topics per property, PMS integration, API and MCP. |
| Semrush Local [source](https://www.semrush.com/kb/1611-local-toolkit-pricing-and-plans) | $30 per location a month | Base $30 and Pro $60 per location a month. Review monitoring, negative review alerts, AI replies and review analysis of up to 10 competitors, mainly on Google. |

## What we saw on their pages

All three publish a price. TrustYou and MARA charge per hotel a month, and TrustYou bills annually. All three analyse topics or sentiment and reply with AI.

Replying with AI no longer sets anyone apart: Gemini can draft replies in Google Business Profile since June 2026 ([Hack and Grow](https://hackandgrow.co/blog/google-business-profile-ai-review-replies/)).

## What PolarPuffin does

It does not hand you a list of topics: it gives you small changes with who does them, what they cost and the reviews asking for them, then checks whether they worked. Replies mention what your hotel has fixed.

[See PolarPuffin pricing](https://polarpuffin.com/en/pricing)

## When another tool fits better

If you want rule-based automatic replies or a link to your PMS, MARA goes that way. If your reviews are mostly on Google and you have many locations, Semrush Local costs less. If you already work with annual contracts and guest surveys, TrustYou includes them.

Data taken from each tool's public page on 9 October 2026. Prices change. If you spot a mistake, write to [hello@polargate.ai](mailto:hello@polargate.ai) and we will correct it.

## Try PolarPuffin with your hotel

Get a free report for your hotel, built from its real reviews. Then, if you like, a 30-day trial with no card.

[Get the free report](https://polarpuffin.com/en/pricing) [See pricing](https://polarpuffin.com/en/pricing)