Guides
Guides to better hotel reviews
These guides explain how to use a hotel's reviews to decide what to change first and how to reply to each review. They are written for the manager or owner of an independent hotel, with or without a review management tool. PolarPuffin, hotel review management software, applies this method every week.
Written by Polargate, the company that makes PolarPuffin, so we are an interested party.
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Guides
- How to tell what to fix first from your hotel's reviewsHow to tell what to fix first in a hotel from its reviews, starting with the small, cheap fixes that solve the most complaints.
- How a hotel's Booking.com review score worksHow Booking.com scores a hotel and what you can change to get better reviews.
- What moves a hotel's rating on Google and TripAdvisorHow Google and TripAdvisor rate a hotel and what you can change to get better reviews.
- How to reply to hotel reviewsHow to reply to hotel reviews on Google, TripAdvisor and Booking.com, negative ones included, and which tools help.
Keep reading
- Hotel review management softwareWhat hotel review management software is and what each tool publishes about its price and who it is for.
- How it worksHow PolarPuffin turns hundreds of reviews into five small changes a week, with the proof behind each one and a check on whether it worked.
- Alternatives to hotel review toolsAlternatives to TrustYou, ReviewPro, Revinate, GuestRevu, Customer Alliance and MARA for managing an independent hotel's reviews.
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