TrustYou alternatives

What TrustYou is and who it is for

TrustYou describes itself on its website as an AI platform for hotels. It was founded in Munich in 2008 and says it works in more than 100 countries, from boutique hotels to global chains. Besides reviews, it sells a guest data platform (CDP), an agent for guest conversations (TrustYou Agent) and reputation data for travel platforms (Meta Review).

Its review management product is TrustYou CXP. This is what its pricing page shows on 23 October 2026, per property a month, billed annually:

The page does not say how many review sites it reads, any minimum contract length or a free trial: every plan goes through sales or a demo.

When it makes sense to look for a TrustYou alternative

TrustYou suits the hotel or group that wants reviews, surveys and benchmarking in one dashboard and is happy to pay a year upfront. Based on what it publishes, other tools are worth a look if:

• You want to pay monthly or avoid a yearly commitment. TrustYou CXP plans are billed annually.
• You want AI replies without paying for the top plan. At TrustYou, Response AI comes with Professional, from €180 a month per property.
• You run a small hotel on a tight budget. Some tools have a free plan or cost less than €75 a month.
• You want to be told what to change in the hotel, not just see trends. The TrustYou CXP pricing page talks about sentiment, keywords and analytics; it does not mention recommendations on what to fix or checking whether a change worked.
• You need to try it before talking to sales. TrustYou does not publish a free trial; other tools do.

TrustYou alternatives

This table shows what each tool says on its official website as of 23 October 2026. Prices are shown as each tool publishes them; PolarPuffin's exclude VAT, and the others do not say on their pages whether tax is included. The other tools list their prices in euros; PolarPuffin's are in US dollars, with the same figures as in euros. When a tool does not publish a price, the table says so. PolarPuffin comes first because this is our page: it fits if you run 1 to 10 hotels and want to know what to fix first. For other needs, one of the others may suit you better.

TrustYou alternatives for managing a hotel's reviews: who each one is for, its published price and what it does, according to its official website as of 23 October 2026

Tool	Who it is for	Published price	What it does
PolarPuffinpricing	Independent hotels and groups of up to 10 hotels that want to know what to fix first.	$79 (Hotel) and $149 (Hotel Pro) per hotel a month, excluding VAT, no minimum term; billed yearly, $63 (Hotel) and $119 (Hotel Pro) a month. 30-day trial, no card.	Reads Google, TripAdvisor and Booking reviews and suggests up to five small, cheap changes every week, each with an owner, a cost and the reviews behind it. Checks at 4 and 8 weeks whether they worked. Hotel Pro adds draft replies the hotel can post to Google from the app, and a comparison with 3 competing hotels.
MARAsource, 23 October 2026	Lite for a single independent hotel of up to 50 rooms; Core for hotels and small groups that want to connect it to their systems; Intelligence for hotel groups and portfolios.	Per property a month, paying yearly or monthly: Lite €70 or €100, Core €130 or €160 and Intelligence €210 or €290. Includes 150 (Lite) or 500 AI replies a month and charges €0.30 for each extra reply. Two-week trial, no card.	AI review inbox, one-click replies to Google, Booking.com, Expedia and TripAdvisor in the brand's voice, automation rules and analysis of up to 5 competitors. PMS integrations on every plan; open API and MCP server on Core and Intelligence.
GuestRevusource, 23 October 2026	From guesthouses and B&Bs (Core) to boutique, luxury and resort hotels (Pro+), and groups (Group+).	Lite is free. Core €34.99 per property a month. Pro+ from €93 to €348 a month depending on size and rooms. Group+ is custom. No long-term contracts: cancel any time, and paying a year upfront gives two months free.	Reviews from the top three sites (more than 20 sources on Pro+), surveys from Core, email alerts, competitor tracking (up to 5 on Pro+) and AI replies included on Pro+; it also sells them as a paid add-on (without publishing the price or which plans can add it).
Customer Alliancesource, 23 October 2026	Independent hotels, hotel groups and chains, and hotel management companies, according to its solutions pages.	Core €108, Growth €217 and Pro €257 a month for one unit, plus €29, €78 or €98 a month for each extra unit (a restaurant or spa measured on its own counts as a unit). 12-month minimum contract.	Review inbox with AI replies from Core, unlimited surveys (CSAT and NPS) from Growth and, on Pro, AI Insights, which groups reviews and surveys into topics, plus custom reports.
Shiji ReviewProsource, 23 October 2026	From 10-room boutique hotels to multinational chains, according to its website.	Not published: you request a demo.	Reviews from dozens of sources in 45 languages, including Google and the online travel agencies, the Global Review Index (GRI) to benchmark against the market and competitors, surveys and AI replies.
Revinatesource, 23 October 2026	Independent hotels, resorts, groups and brands that want to connect guest data with marketing.	Not published: you request a demo.	Guest data platform with email marketing. Its Revinate Feedback module brings reviews and surveys together and reads sentiment with AI; its reputation page names Google, Booking.com and Facebook.

Each one has its own page: MARA alternatives, GuestRevu, Customer Alliance, ReviewPro and Revinate. The overview is on the hotel review management software page.

Cheaper alternatives to TrustYou

TrustYou CXP's cheapest plan, Lite, starts at €75 a month per property, billed annually, and does not include AI replies. This is how it compares with the alternatives that publish a price, according to their websites as of 23 October 2026:

If you want the lowest cost to get started, GuestRevu has a free plan and another at €34.99 a month. If what you want is AI replies for less than TrustYou's Professional plan, MARA includes them from Lite and Customer Alliance from Core.

At PolarPuffin, the Hotel plan costs $79 a month with no minimum term, or $63 a month billed yearly, and you can try it for 30 days with no card. With the same figures in euros, that is more than TrustYou Lite when paying monthly and less when paying yearly. What changes more than the price is the job it does: details are on the pricing page.

If you run a small hotel

In a 20- or 40-room hotel, reviews are usually handled by the manager or the front desk, with little time for a dashboard. Based on what each tool publishes:

• To start for free with reviews from the top three sites and competitor tracking: GuestRevu's Lite plan.
• For a B&B or guesthouse that wants guest surveys: GuestRevu's Core plan, built for that kind of property.
• To reply to lots of reviews with AI in a hotel of up to 50 rooms: MARA's Lite plan.
• To know what to fix first without logging into a dashboard: every Monday PolarPuffin emails a report with up to five small, cheap changes, each with an owner, a cost and the reviews behind it. The guide on what to fix first according to your reviews explains the method.

PolarPuffin vs TrustYou

PolarPuffin and TrustYou do different jobs. TrustYou CXP is an online reputation dashboard with reviews, surveys, analytics and benchmarking. PolarPuffin is a weekly report that tells you what to change in the hotel and then checks whether it worked. The table compares what each one publishes as of 23 October 2026:

In short, PolarPuffin fits if what you are missing is deciding what to change in the hotel with little time and little money, and then checking whether it helped. TrustYou is a better fit if you want a full reputation management dashboard with surveys and benchmarking from the first plan. How PolarPuffin works is explained on how it works, and the comparison with other tools on the comparison page.

When staying with TrustYou makes sense

• If you use its surveys and want them next to your reviews. PolarPuffin does not send surveys.
• If you want competitor benchmarking on the entry plan. At PolarPuffin it comes with Hotel Pro.
• If you reply to a high volume of reviews and Professional's unlimited AI replies work for you.
• If you are interested in its other products, such as the guest data platform.

You can also use both: TrustYou to reply and survey guests, and PolarPuffin to decide what to change each week. If you reply to reviews by hand, the guide on how to reply to your hotel's reviews works with any tool.